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SEO
SEO...
We understand what you want to achieve is unique to your business and its goals. That’s why our Leeds-based agency takes a fresh approach with every partner we work with.
Our beginnings in web development
We launched all the way back in 2014 as Proactive Code, where we focused on web design, a far cry from the full agency service we now deliver.
However, as our customers grew, we grew. We now have an amazing team of developers and specialists in digital design and search marketing.
At Digital Energy we love to simplify things, providing reliable, great value website development that our customers utilise year after year.
We provide consultation services, to flesh out a project before we hand work over to our designers and our in-house team of developers.
What is SEO?
Search engine optimisation (SEO) is important because it helps to improve the visibility of a website or web page in search engines like Google, Bing, and Yahoo. When a website or web page is more visible in search engines, it is more likely to receive traffic from users who are searching for the types of products or services that the website or web page offers. This traffic can be very valuable to businesses and organisations because it can help to increase sales, leads, and revenue.
In addition to its potential benefits for businesses and organisations, SEO is also important because it can help to make the internet a more user-friendly and useful place for everyone. When websites and web pages are optimized for search engines, they are more likely to be well-organized, easy to navigate, and relevant to the needs and interests of users. This can help to improve the overall user experience of the internet and make it a more valuable resource for everyone.
Our SEO process
Our process is designed around your needs, and ultimately we aim to implement a strategy that will result in increased goals being completed on your website.
How we
measure
progress
Before we start a campaign, we need to identify what your goals are and set up identifiable and achievable targets. This includes using tools like Google Analytics to set up goal conversion tracking, as well as Google Search Console for site health checks, Semrush for position tracking, Hotjar for split tests and quite a few other really useful tools.
How we
measure
success
Beyond simply measuring goals, we also look at other headline statistics over time. For instance, how many people arrived at your site from Google? How many pages did they look through? A big giveaway that a search engine strategy is working is increased interest, usually shown by guests visiting your site for longer, dropping off less and seeing more pages per visit. We should also gradually see a higher percentage of visitors arriving directly from search engines using terms that aren’t directly related to your brand.
Our 6 pillar web development process
All our projects begin with research and understanding. This formulates a strategy which underpins our creative work and technical solutions.
This is part of a system we deploy on all projects, that we refer to as our six pillars.
Our SEO services
We offer a range of SEO packages, and beyond that can create something completely unique to your business’s needs.
Organic traffic refers to the traffic that a website or web page receives from search engines and other non-paid sources. The quality of organic traffic is often higher than traffic from paid sources because it is more targeted and relevant to the needs and interests of the user. As a result, websites and web pages that receive a significant amount of organic traffic are likely to have a higher level of engagement and a lower bounce rate, which can be beneficial for businesses and organisations. The exact amount of traffic that comes from organic channels can vary greatly depending on the specific website in question.
A search position, or ranking, refers to the position that a website occupies in search results when a user enters a query into a search engine. The higher a website or web page ranks in search results, the more visible it is to users, and the more likely it is to receive traffic. A number one position is especially valuable because it is the top result that users see and is therefore more likely to be clicked on. As a result, websites and web pages that rank in top positions are more likely to receive higher levels of traffic than those that rank further down.
The great thing about SEO is that the work you put in lasts. As such, it can be seen as an investment that builds up over time. Contrast this with paid traffic acquisition, such as AdWords, which ends the minute you stop paying. However, the shortcoming of SEO is that it takes a little time and effort to achieve results. This will pay off with better quality, higher converting traffic over time, although sometimes the search optimisation process has some incredible short term impacts as well.
Getting SEO right isn't easy, search engines change the game month on month and keeping up can be frustrating. We use our knowledge and experience to make sure we have a plan that works for your business. Technical knowledge aside, we have the practical and hands-on experience to overcome any challenge you might be having.
Leeds has become a competitive space for SEO, but we stand out by making sure your requirements are dealt with in the best way possible. We don't try and fit a square peg in a round hole, we find a formula that works for your business.